KPI - key performance indicator
- is a metric
- is of strategic importance
- is specific to an entity
- end-user level
- statements
- subcategories
- behavioral metrics
- think about 2-3 most important tasks that want users to accomplish
- examples
- success rate
- conversion rate
- time on task
- error rate
- attitudinal metrics
- 能够帮你了解用户的内部状态
- examples
- satisfaction
- net promoter score，有多大的可能性会将本产品推荐给其他人
- organizational level
- examples
- satisfaction -> customer loyalty
- 需要清楚 end-user KPIs 和 business KPIs 之间的联系
- 这能帮助你将 UX efforts 转化到你想要的方向
- 也帮助你和行业内的其他竞争者进行对比
- project level
- subcategories
- quality
- 在早期将用户引入 development cycle 能减少需求不确定性，也能更好适应最终的需求
- cost
- time